Lockdown Your Goals Campaign

Concepting, copywriting, art direction

Bake banana bread, watch Tiger King... earn your degree? 

When COVID-19 hit, the higher ed landscape changed overnight. We knew we needed to respond to the crisis quickly and remind students that EducationConnection.com was still their trusted resource to find an online degree program.

This campaign showed that all that time at home didn't have to go to waste. Instead of succumbing to lockdown blues (or just bingeing Netflix's Top 10 list that week), you could do something useful with your time: advance your education.

Results: Lifted conversion by 20%, decreased cost per lead by 21%, and in 2 months out-performed and replaced all controls for major Paid Search and Display campaigns.