Dating App School
Match Experience

Lead Customer Experience (CX) Copywriter

Finding the right school for you can feel just like online dating. So we thought, why not create a form experience to match?

Education Connection matches students to the right school for free, but we faced two challenges with our business model. How do you:
1) Hook the skeptics (nothing's for free, right?!)
2) Keep them engaged the whole way through (they're looking for degree programs, not dates, after all...)

Our answer:
a familiar dating app experience, but this time, for students and schools. We couldn't make any promises about finding people the date of their dreams, but we knew we could deliver on a fun experience when it came to finding the right school.