Nuun Sports Powder Launch

Collaboration on creative direction, oversight of creative team (art director, designers, video content creators, copywriters)

Nuun Hydration is known for its unique delivery format, which is effervescent and comes in a tab form. However, new and existing consumers were looking for a non-fizzy version that was more portable and easier to dissolve in water, so the brand new Nuun Sports Powder format was born. The challenge for this product launch was to let consumers know it was the same, best-selling Nuun Sport Formula they know and love, only not in its usual (and highly recognizable) tube container.