Nuun Hydration Season
Collaboration on creative direction, oversight of creative team (art director, designers, video content creators, animators, copywriters)
Most hydration products are about pushing the same old narrative: dehydrate, rehydrate (with products full of sugar, sodium, and a bunch of other additives your body doesn’t need), and repeat. But Nuun has a smarter, more proactive approach: why not beat dehydration at its own game and hydrate before it even happens — and with super clean ingredients that hydrate better than water alone? Nuun Hydration Season is the brand’s annual campaign to bring awareness to the importance of proactive hydration, especially during the hot summer months.
Organic Social
Fun, summer-themed social content to tease the brand’s biggest seasonal discounts
Paid Social
Along with paid social to directly promote the sale…
and emails including product descriptions and educational content about the importance of staying hydrated, especially in hot temperatures.
Hydration Education
Landing Page and Educational Blog Posts
Education focuses on the importance of proactive hydration and how Nuun’s essential electrolytes can be integrated into any fitness routine or everyday activity.