Nature’s Bounty Website Refresh

Copy strategy, SEO content strategy, copywriting management, creative team supervision

The Nature’s Bounty website hadn’t been updated for several years, and was lacking in SEO-optimized content, imagery, and product descriptions. However, the site was still driving a surprisingly high amount of organic traffic that we weren’t effectively leveraging into potential sales. The creative team was tasked with executing a complete site refresh, which included re-writing thousands of product descriptions with keyword-rich copy, overhauling the look and feel with fresh imagery and photography, and collaborating with the UX/UI teams on CX-friendly features like interactive quizzes, blogs, and more.

Product Pages

Our team updated dozens of product category and hundreds of product description pages with SEO-friendly copy and refreshed imagery. Updating the content was no small feat, and required high levels of coordination with the Brand, Legal, Digital Activation and SEO teams to ensure the product information was factually correct, totally compliant, and strategically sound from an SEO standpoint.

Blog and Educational Content

Educational content, including blog posts with recipes and a quiz to determine your vitamin needs, provided additional brand awareness and the opportunity to show that we’re a trusted resource in the health and wellness space.

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